CRA Technology & Business Explored

By Jason Stahl

In collision repair the future is now, how is fast-developing technology going to change your shop, vehicle repairs and customer experience?


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Have you ever watched those movies that are set in the future, but the future is a far-fetched version of what actually came to be? For example, Blade Runner with Harrison Ford made in 1982 was set in 2019 but it featured synthetic humans known as “replicants” and showed flying cars. Clearly we never got there! Or Back to the Future II, made in 1989, where Doc and Marty traveled to 2015 and also experienced flying cars but also hoverboards. The movies always got it way wrong; civilization in the movie was always far more advanced than reality, but perhaps that was the point. After all, Hollywood is all about entertainment and exaggeration.



Sitting in the Collision Industry Conference last month in Phoenix and listening to the Future Disruptions Committee talk about virtual reality, augmented reality and mixed reality and how they will affect vehicle repairs, I thought, “Wow, maybe the future is here. It’s now. And things are accelerating so fast that reality might catch up to the movies soon!” I mean, we’re talking about colonizing Mars, space tourism is right around the corner, cars are getting to the point of driving themselves, and electric vehicle production is increasing. Artificial intelligence is behind the scenes of almost everything we do, and virtual claims technologies are advancing quickly, with COVID helping to “fast-track” them.

I’m really thinking that technology is catching up to Hollywood screenwriters’ brains — and that’s kind of scary! It’s food for thought as you think about how technology is changing your shop, vehicle repairs and customer experience. If you don’t hop on to this flying car, you’re going to be left eating its stardust.



Article Credit to BodyShop Business.


What is your view on how fast-developing technology is going to impact on your business? How do you ready your shop and stay ahead of the ever-changing technology curve? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.



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