CRA Product News
By FenderBender Staff Reporters
BASF launches new digital platform called Refinity, a new one stop shop “cloud-based, digital platform” for its body shop customers through BASF Automotive Refinish Coatings Solutions.
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The services of the new digital platform called Refinity will include all of the company’s color, training, and business apps within one platform. The platform will also feature links to selected partner offerings to connect customers to industry digital offerings that “drive profitability and efficiency into the overall body shop process.”
Refinity offers:
- Body shops and painters an exclusive new seamless digital experience for all their business solutions
- Multiple apps exclusively powered by Refinity™ cover six business categories
- Improved performance and user experience with BASF’s industry-leading color spectrophotometer
“With Refinity, we offer customers a single platform that incorporates all the essential business solutions they need into a one-stop shop offering with a simple user interface that has been designed for the body shop environment. Employing cloud computing technology, Refinity is managed, maintained and updated centrally: one platform, one password, one setup,” Fabien Boschetti, director of global marketing for BASF Automotive Refinish Coatings Solutions, said in a statement.
Article Credit to FenderBender.
What is your view on the new BASF Refinity cloud-based, digital platform? Do you think it is something that you will be able to use in your shop? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.
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