CRA Technology & Safety Explored
Mercedes-Benz and IBM have teamed up to collaborate on a new anti-theft services to fight back against vehicle theft by integrating a brand new anti-theft service right into the Mercedes me smartphone app.
Visit CRA’s industry news blog page for more relevant articles.
The service, called “Urban Guard – Stolen Vehicle Help”, uses a combination of vehicle, consumer and position data to help law enforcement track down stolen vehicles more easily.
According to the National Insurance Crime Bureau, a U.S. industry membership organization, car thefts rose in the U.S. by 9.2 percent over 2020, and Mercedes says they are doing what they can to help drivers keep an extra eye on their vehicles.
“Increasingly, consumers expect and value digital, connected services equally to the drive performance of the vehicle, meaning connected car experiences are as important as horsepower or handling,” said Juergen Braun, v-p of industrial and automotive at IBM DACH.
“Developing connected car services that help safeguard the owner’s investment is a meaningful way for Mercedes to deepen its relationship with its customers, as well as differentiate itself.”
The “Urban Guard – Stolen Vehicle Help” service was initially made available to European customers in November 2020. Following effective recovery efforts, the service is now available to eligible customers in select countries in North America and Asia Pacific.
Article Credit to Collision Repair Magazine.
What is your view on the new anti-theft service offered by Mercedes-Benz as a smartphone app? Do you think it is a service that can work in the South African market? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.
Click HERE to join the CRA Industry Newsletter, it’s FREE
CRA is the innovative and trusted source for motoring information and the latest news to help entrepreneurs, business owners, managers and people working in the motor industry to stay informed and change their world. Get the advice your need to start, glow, and lead your business today. Get unlimited access to all articles.