CRA Market News
Frankfurt, Germany — Automechanika Frankfurt goes hybrid this year with a live in-person event plus digital enhancements for those unable to be onsite. Automechanika Frankfurt is calling this a ‘digital plus’ event.
Visit CRA’s industry news blog page for more relevant articles.
The physical event will take place in Frankfurt, Germany from September 14 – 28. With exhibitors’ product information and company profiles remaining online even after the event has finished.
“Thanks to a digital matchmaking and scheduling tool and facilities for live chats and 1:1 video calls, exhibitors will be able to communicate directly with their customers and generate new leads,” says Olaf Musshoff, Director of Automechanika Frankfurt. “We are making these services available free of charge this year to the approximate 2,000 exhibitors who have already confirmed that they are taking part.”
Anyone unable to attend the event physically will be able to take part in a series of live streams. These streams include a program called ‘Collision talk’, the Automechanika Innovation Awards, Automechanika Academy – an event focusing on themes that are important to the future – and a special program for shops.
Most of the content will also be available online in the media centre afterwards.
It is expected that the trade fair will be held completely in person in 2022.
For more information on Automechanika Frankfurt click here.
Article Credit to Collision Repair Magazine.
Do you think these proposed hybrid industry events are here to stay or do you think it will disappear with Covid-19? Do you think hybrid type events are beneficial for those that can’t attend the event? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.
