CRA Product News
Ludwigshafen, Germany — BASF has recently entered a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand.
The pact builds on a similar 2019 contract with Mercedes-Benz in the Europe, Middle East and Africa region. The agreement includes its Glasurit® and R-M® premium automotive refinishing brands and RODIM® paint-related products.
“We are both proud and excited to be able to extend our proven partnership with Mercedes-Benz to this dynamic region,” said Chris Jackman, Director of Global Strategic Account Management at BASF Automotive.
Mercedes-Benz has also been one of our earliest test customers for our new digital solutions which has helped drive business efficiency throughout the body shop network.”
As part of the offer to Mercedes-Benz, BASF will deliver an offering of digital and data solutions including its digital color management tools, which help body shops to speed up workflows.
Article Credit to Collision Repair Magazine.