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CRA Business Growth & Capacity Explored

By Anna Zeck


As your business expands and you focus more on strategy, somebody needs to ensure the day-to-day tasks are done, so here is how to find your operations manager or COO.


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You likely still remember what it was like just running a single store. You were there every day, day in and day out. You knew every inch of the building, every employee, every operation. You set the culture, the processes, the SOPs, the behaviors.

The issue? As your business grows in size or through acquiring more stores, your influence diminishes. Processes aren’t being followed, there’s high variation between locations, and there’s not a chain of command influencing each employee’s actions—even with great managers.

Luckily, there’s a position so simple, yet critical, that, if effectively utilized, can solve those problems: an operations manager or COO.

Join FenderBender columnist and veteran shop owner Kevin Rains, who recently hired a COO that he says will allow him to take his business to the next level, to learn about how to recruit, hire and onboard this key hire.



KEVIN RAINS, is a FenderBender columnist and a veteran shop owner who also works as an industry consultant focused on helping collision businesses develop and improve their marketing efforts. His simple, effective marketing measures have allowed him to grow his own businesses—the Rains CARSTAR Group.

ANNA ZECK is the editorial director at 10 Missions Media, overseeing the company’s three national business-building publications—Ratchet+Wrench, FenderBender, and NOLN.


Article Credit to Fender Bender.


Have you considered employing a dedicated operations manager or COO to provide you with the time to focus on growing your business? If you have already filled such a key position, tell us what impact such a resource had on your business? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.



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