CRA Product News
BASF has become the exclusive supplier for BMW brand Fit4Paint, which is BMW’s private brand label for their paint products. According to BASF, Fit4Paint is an optimised portfolio of mixing and painting, protection, cleaning, sanding, masking and polishing accessories put together by paint experts for the specific needs of BMW painters. It is also aligned with BMW’s ColorSystem paint portfolio.
BASF’s appointment as exclusive supplier of the BMW private brand Fit4Paint is a wo-year agreement covering BMW dealers across 18 countries: Germany, Austria, Spain, Portugal, France, Belgium, Luxembourg, Netherlands, Poland, Czech Republic, Romania, Hungary, Russia, South Africa, Japan, Korea, Slovakia, and Slovenia.
“BMW body shops utilize the full suite of training, advanced business management solutions including audits and digital color management to ensure their teams stay ahead. Fit4Paint seamlessly completes the offer for the body shop with OEM recommended paint accessories which assures a higher and safer standard of refinish work,” Martina Fischer, global strategic account manager for BMW Group, BASF Automotive Refinish Solutions Europe, says in the release.
Article Credit to FenderBender.
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