CRA New Tools & Equipment Explored – USA
London, Ontario — This year’s SEMA event was not held in Las Vegas but rather online causing a lot of upset in the industry—yet 3M prevailed.
3Ms automotive aftermarket division showcased their new Performance Spray Gun at SEMA360.
3Ms Performance Spray Gun is the manufacturer’s first-ever spray gun, designed to deliver top-of-the-line performance with the help of new technology that saves time for the consumer.
The spray gun offers “faster cleanup, faster changeovers and faster cycle times,” said Victoria Eggleston, global marketing operations leader for 3M’s Automotive Aftermarket division. “It is the smartest, lightest spray gun in the world and is now available through our distributors.”
This year’s preparation for the event, according to 3M, mainly focused on creating interactive digital content to draw industry people into their virtual booth for more details.
3M worked across the company to focus on the most important products and new releases for their wraps/window film and spray gun. 3M will also be following up digitally after SEMA with people who expressed interest in their products and will continue enjoyment.
Some manufacturers and distributors were disappointed with the SEMA360 virtual format because many found it hard to interact and make sales. However, it seems 3M successfully interacted with other industry people through their online booths.
“Like everything digital, it is an adventure—each day and each interaction. [But] we appreciate the learning and interaction [SEMA360] offered. Any day working and [connecting] with our customers is a great day for us,” said, Kevin Oates, PR spokesman for 3M.
One of the main reasons 3M found success on the SEMA virtual platform was because of their experience with virtual training programs.
“We’ve always valued our virtual training programs. But we’ve become experts at supplementing our in-person field calls with virtual meetings and programs that expand our relationships and showcase our new products,” explains Eggleston.
Due to these unprecedented times with the pandemic, many businesses have been struggling, however, 3M does not find themselves in that bracket. Instead, 3M recently finds their cars are becoming more important as people prefer to drive on their own. As well as an increase in used vehicle sales and first-time car-owners.
“These are trends we must be prepared to address because it may alter some of the demands on our business. Our role is to track the industry needs and provide solutions so that’s what we’re going to do heading into 2021. We’re optimistic about the recovery and here for our clients and partners,” said Eggleston.
Article Credit to Collision Repair Magazine.