CRA Business Marketing Explored – USA
By Darrin Cheraso
Whether you run an air conditioning repair service, a local college or an auto repair center – nothing happens until somebody sells something! Any way you look at it, every local business is a sales organization. Winning the sale starts with a great advertisement, but there’s so much more that must happen to bring that sale home. In this article, we’ll discuss:
- How good sales start with good advertising
- Matching your website’s home page to your current ads
- Making sure your staff is prepared to sell
- Always asking for the sale
Get attention with knockout ads! Advertising, whether it’s TV or digital must be compelling enough to stand out in the ocean of ads people see every day. Your ads shouldn’t just be a “laundry list” of products or services you offer. You must tell people why they need to buy from YOU. What’s your x-factor? What makes you different or better than your competition? Show consumers your deals and why you’re better to capture their attention. The most effective ad flights currently include OTT – commercials on internet-based TV apps, mobile phone display ads, broadcast TV and search engine marketing campaigns. A great mix is most effective!
Your website’s home page must show the exact things you’re showcasing in your ads. If you’ve impressed someone enough to get them to visit your website, it’s time to turn that click into a call. Make sure that your website’s home page has your company’s x-factor and shows the same deals that you’ve placed in your advertisements.
Make sure your staff is ready to sell! You’ve earned a website visit and now a consumer is calling your business. Your staff can make or break this opportunity that you’ve worked hard to create! Make sure your staff knows all your current deals by heart Also, make sure that they really know what makes your company different or better than the competition and how to discuss it without sounding negative.
And most important, your staff must ASK FOR THE SALE! The most successful local businesses ask for the sale on the phone and when they’re face to face with clients. Remember, you don’t have to have the lowest prices in town if you offer what your clients perceive as the best value for their money. When it comes to closing a deal, always go for it!
Conclusion: You’ll get positive return on your advertising if you set up a “selling system” within your local business that is created with selling in mind. The most successful local businesses have internal meetings with their staff to discuss upcoming promotions and how to sell them, setting expectations for hitting goals and rewarding success! Keep that in mind while planning your next promotion.
With successful digital campaigns, local businesses can grow their bottom line fast. Our team at Sinclair Broadcast Group and Compulse Integrated Marketing can help your business grow by developing smart digital marketing campaigns based on research and data. Call us today and start your company’s journey. We’ll help you navigate to a successful future in a cost-effective way.