CRA Technology & Innovation Explored

By ADAPT Staff Reporters

Ford electrifies ’78 F-100 pickup to promote the automaker’s aftermarket electrification package and full electric vehicle engine.


Visit CRA’s industry news blog page for more relevant articles.


The pickup, known as the Eluminator, shares the same two-motor electric traction setup as the 2021 Mustang Mach-E GT according to a news release. The motor packs 480 horsepower and 634 pound-feet of torque. The custom build was designed by Ford Performance and built in with MLe Racecars.

“Ford owners have personalized, customized and enhanced their vehicles since the beginning – from changing looks to bringing the power,” said Eric Cin, global director, Vehicle Personalization, Accessories and Licensing. “Our F-100 Eluminator concept is a preview of how we’re supporting customers as they go all-electric and embrace zero-tailpipe emissions performance, even for our heritage vehicles.”

The pickup was built as a showcase of Ford’s commitment to supporting electrification in the aftermarket as well as on the OEM production side of the industry.

“The fact is, electric performance is fun, and as the industry moves toward electric vehicles, motorsports and the performance aftermarket will too,” said Mark Rushbrook, global director of Ford Performance. “Just as Ford is committed to leading the electric revolution on the product side, Ford Performance is equally committed to winning on the performance and motorsports front.”



Article Credit to Adapt Automotive.


Do you think that there is a large enough market in South Africa for electric vehicles? Do you think that aftermarket electrification packages will sway people in South Africa to migrate to electric vehicles? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.



Click HERE to join the CRA Industry Newsletter, it’s FREE

CRA is the innovative and trusted source for motoring information and the latest news to help entrepreneurs, business owners, managers and people working in the motor industry to stay informed and change their world. Get the advice your need to start, glow, and lead your business today. Get unlimited access to all articles.