CRA Customer Service Explored

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Creating human-centric customer experiences through personalizing the customer experience at your shop and become more relationship focused.


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How does your body shop adjust when the type of customers you service have become more diverse over the years, each with their own preferences? Do you engage your customers using digital channels only or balance it with traditional methods? Technology has made it possible for body shops to become more efficient, helping to drive profitability. But losing sight of the “human” aspect of customer service can result in loss of trust and business.

In this virtual fireside chat, sponsored by ProColor Collision, Steve Leal shares his insights on how body shops can personalize the customer experience and become more relationship focused. The session is designed to help body shop owners understand the differences between four generations of audience⁠— baby boomers, Gen X, millennials and Gen Z⁠—and how they can adapt marketing and operations to address the specific needs of these audience groups.




Article Credit to FenderBender.


Do you think creating human-centric customer experiences will develop or create any benefits for your customers? Do you think it will generate any benefits for your shop? Let us know in the comments below. Also, if you found our content informative, do like it and share it with your friends.



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