CRA Business Marketing Explored    

By James Scherer

Visit CRA’s industry news blog page for more relevant articles.

Are you looking for a guide to communicate with your online audience?

How can you grow online through the right marketing words, and which should you avoid?

This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading.

If you want to download this list as a PDF, you can do that right here:

Use this table of contents to see the best (and worst) words to use in your online marketing campaigns:


Marketing Words to Use


Marketing Words to Avoid

Marketing Words That Tap into Emotion

Emotion drives most purchases we make, if you actually get down to it.

  • Why did you buy a gift for your partner? — You love them and want them to be happy.
  • Why did you buy jeans when your old ones got worn out? — You want to look good, and impress people. And you’re scared what people will think if they see you in worn out jeans.

Here are the marketing words which can motivate your prospective customers to feel something which just might result in a purchase:

  1. Obsession
  2. Surging
  3. Pioneering
  4. Unsurpassed
  5. Confidential
  6. Bold
  7. Tempting
  8. Unconventional
  9. Astonishing
  10. Epic
  11. Explosive
  12. Secret
  13. Unusual
  14. Daring
  15. Imagine
  16. Discover
  17. Create
  18. Polarizing
  19. Inspire


Marketing Words That Tap into Fear

Fear is a powerful motivator:

The fear of missing out, the fear of making a mistake, the fear of costing your business money they don’t have, or rushing something which should be done carefully.

Here are the marketing words which incite fear in your prospective customer, and drive them to protect themselves by engaging with your brand:

  1. Fooled
  2. Beware
  3. Blinded
  4. Alarming
  5. Devastating
  6. Heartbreaking
  7. Hoax
  8. Prison
  9. Revenge
  10. Risky
  11. Avoid
  12. Scary
  13. Backlash
  14. Costly
  15. Assault
  16. Frantic
  17. Hazardous
  18. Untested


Marketing Words That Make People Feel Safe

Trust is everything when it comes to laying money on the line.

If you haven’t communicated that your product and your business is legit, why should anybody get their credit card out of their wallet?

Use these marketing words to ensure your prospective customers feel safe to engage with you:

  1. Authentic
  2. No-Strings Attached
  3. Secure
  4. Privacy
  5. Backed
  6. Lifetime
  7. Tested
  8. No-Obligation
  9. Forever
  10. Proven
  11. Moneyback
  12. Protected
  13. Verified
  14. No Questions
  15. Endorsed
  16. Certified
  17. Anonymous


Marketing Words That Imply Urgency

People are more incentivized to engage with your brand if they think they’ll miss out otherwise.

Use these marketing words to imply urgency to your offer, promotion, or content:

  1. Now
  2. Exclusive
  3. Scarce
  4. Rare
  5. Immediately
  6. Instantly
  7. Hurry
  8. Only
  9. Limited
  10. Limited-time
  11. Limited-edition
  12. Temporary


Marketing Words That Show Value

Communicating why a prospective customer should engage with your business is the first step to getting them to do so.

Unless you show the value of engaging, they’re not going to. It’s as simple as that.

Here are the essential marketing words which can be used to show value:

  1. Free
  2. Proven
  3. Lucrative
  4. Unbelievable
  5. Bargain
  6. Double
  7. Affordable
  8. Convert
  9. Essential
  10. Detailed
  11. Better
  12. New
  13. Remarkable
  14. Professional
  15. Best-Selling
  16. Guaranteed
  17. Unique
  18. Improved
  19. Tested
  20. Immediately
  21. Bonus
  22. Easy
  23. Advanced
  24. Results
  25. Effective
  26. Massive
  27. Impactful
  28. Increase
  29. Expert
  30. Lifetime
  31. Highest
  32. Lowest
  33. % Signs
  34. $ Signs

Marketing Words to Avoid in your Marketing Strategy

Now that we have a good idea of the words which will have the greatest impact on your social media post engagement, landing page conversion and product page purchases, let’s look at the words you should be avoiding.

Marketing Words That Make You Sound Ancient

You’re a business. Even if your business’ tone is a casual, fun one, there’s still a line you shouldn’t cross.

Here are a couple cringeworthy examples:

Here are the most cringeworthy “youth” slang marketing words your business needs to avoid:

  1. I can’t even
  2. On fleek
  3. Lit
  4. Turnt
  5. AF (“As F*ck”)
  6. Dab
  7. Chill
  8. GOAT (greatest of all time)
  9. Gucci
  10. Fo’ real
  11. Peng
  12. Totes
  13. Fam
  14. LOL
  15. Salty
  16. YEET
  17. Bae

If you’re ever wondering if a word or idea may come across as “trying too hard” with the kids, check out the subreddit “/r/fellowkids.”


Marketing Words That Nobody Will Believe

Whether you sell marketing software or gluten-free cake, your audience will put up their noses at your pitch that your product is going to change their lives or is the first time anybody thought to put flour and sugar together.

Instead, focus on what it can actually do. Avoid superlatives and keep your brand on solid ground.

Here are the “nobody will believe you” marketing words to avoid:

  1. Groundbreaking
  2. Once-in-a-lifetime
  3. Revolutionary
  4. Perfect
  5. Impossible
  6. Miracle
  7. Once-only
  8. Visionary
  9. Transformative
  10. Jaw-Dropping
  11. Spell-binding
  12. Game-changer
  13. Armageddon
  14. Always
  15. Apocalypse


Marketing Words That Sound Salesy

Are you a used-car salesman from the 80s, or a modern-day marketer?

Thought so.

So why are you still trying to shill your prospective customers like you use too much hair gel and have a Madmen-era respect for the world around you?

Here are the “salesy” marketing words you should avoid unless you want to lose all trust from your audience:

  1. Outside the box
  2. Synergy
  3. Optimize
  4. Promise
  5. Satisfaction Guaranteed
  6. Cutting-edge
  7. Profit
  8. Commission
  9. Hidden gem
  10. Bandwidth
  11. Connect (as in, “when’s a good time to connect?)
  12. Programmatic
  13. Quota
  14. Pitch
  15. Leverage
  16. Win-Win
  17. Opportunity


Marketing Words That Have Been Overused

These words may have been the bee’s knees in years gone by. But those years are gone by.

Now, they just sound like you’re a broken robot, repeating the same words over and over again like every other faceless corporate hack.

These are the most overused marketing words out there:

  1. Actionable
  2. Learnings
  3. Viral
  4. Disruption
  5. Holistic
  6. Innovative
  7. Seamless
  8. Robust
  9. Granular
  10. Snackable
  11. Paradigm
  12. Customer-oriented


Marketing Words That Make You Look Lazy

You’re a creative marketer. So there’s no need to fall back on those words we learned in third grade.

Be better. Be more unique. Be more charismatic.

And whatever you do, avoid these lazy words at all costs.

  1. Click here
  2. Submit
  3. Buy
  4. Buy now
  5. Great
  6. Very
  7. Stuff
  8. Things
  9. Amazing
  10. Huge
  11. Awesome
  12. Deal
  13. Special
  14. Best


Final Thoughts

I hope this resource has clarified for you which marketing words are winners and which may have a detrimental effect on your audience’s desire to engage.

Few are “hard-and-fast” rules, of course. So use your best judgment and creativity both.

Do you have any strong feelings for or against any of these words? Get the conversation started in the comment section below!

Article Credit to Business 2 Community.