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CRA Digital Business Marketing & Tools Explored – USA

By Gene Marks

Here are two things in technology that happened this past week and how they affect your business. Did you miss them? 

1 —G Suite has a new name and new features.  

G Suite is changing its name to Google Workspace and adding some new features to its collaboration tools. With so many companies still working remotely due to COVID-19, the rebranding to Workspace is an effort to help users view Workspace as a singular place where they can get work done. (Source: CNBC)

Why this is important for your business:

According to Google, users will no longer have to open new tabs in order to view files in Slides, Sheets, and Docs while working in Chat. Users will also be notified through a pop-up when they are tagged in a document and display the suggesters contact information in order to easily email, chat, or video call them. If you’re already a user you’ll benefit. If you’re considering, well….

2 —Augmented Reality technologies are growing fast, thanks to the pandemic.

Augmented reality is becoming a key factor in helping companies make sales during the coronavirus pandemic. Brides and bridesmaids can now shop virtually through the David’s Bridal website and their augmented reality feature. Shoppers are able to load mannequins in 3-D on their website, select a dress, allowing them a 360-degree view and chance to inspect the dress closely, getting a good look at the fabric and details of the dress. Similarly Avataar.me — which is an advertising platform driven by AI — is helping companies by transforming 2D pictures into 3D in order to help shoppers get a closer look at things like cars, houses, and furniture. (Source: Retail Wire and Your Story)

Why this is important for your business:

Thanks to Covid, businesses – both big and small – are looking for new and innovative ways to show their products in a safe and virtual way and because of that Augmented reality applications and uses are expanding at a greater rate. This is a trend that will continue to accelerate in the next few years and if you’re in a business that could benefit – retail, field service, real estate – these technologies are important to consider.

Article Credit to Forbes.