CRA Customer Service & Technology Explored – USA
By Jim Sams
Social distancing has been a boon for the use of photo estimates after auto collisions.
CCC Information Services said that the share of claims processed through its Quick Estimate product increased 125 percent from January to April.
“Based on our data and the conversations we’re having with customers, we expect that this point in time will mark the true digital revolution in claims, led by photo estimating and closely followed AI-powered estimating,” said CCC spokeswoman Michelle Hellyar.
The company did not disclose the starting and ending numbers, but it did say that photo estimating reached a milestone last month when the number of estimates produced surpassed 3 million since tracking began in 2018.
“CCC works with 350 carriers, and 19 of the top 20, so its view is comprehensive and reflective of what’s happening in the market,” Hellyar said.
CCC does not have a monopoly over photo-estimating technology, but the wide use of its software by auto insurers allows in to glean data even if its own product isn’t used, Jason Verlen, senior vice president of production for CCC, explained in a telephone interview.
Verlen said carriers that use another photo-estimating app may still enter those photos into CCC’s system to produce an estimate. Even carriers that use another product for taking photos and producing estimates will likely enter that data into CCC’s system because the software is used to track claims data and schedule collision repairs.
The auto collision repair industry has critical of photo estimates because it can lead to low-ball settlements based on only damages that can be seen from the outside. Often a more thorough inspection will reveal major damage that was missed, they say. When cars are taken to the shop, often a supplemental report is needed because more damage is found.
Verlen, however, said CCC’s data shows that roughly 40 percent of initial estimates require a supplement whether photo-estimating technology was used or not. He said when the technology was in its infancy, more supplemental reports may have been needed, but improvements have been made — including the use of artificial intelligence.
What’s more, Verlen said supplemental reports are often needed because of the sophisticated technology installed in late-model cars.
Verlen said he believes that the shutdown orders in response to the coronavirus pandemic have eased a generational divide. Older motorists once uncomfortable with video technology are now adept at video conferencing, if only to stay in touch with friends and family, he said.
Credit to Claims Journal.